"Helping families have healthy pregnancies & babies
through stillbirth risk reduction"
About
“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. Every year, there are over 100,000 stillbirths in Southeast Asia. This means that every day, 287 families received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented. Launched in July 2020, Project Sidekicks aims to reduce the stillbirths in the region by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss. Adopting these actions can help reduce the risks of stillbirth by 30% to 50%. Help parents by being supportive, sharing your experiences and encouraging them to adopt these actions today!
1. Sleep on side
2. Count your kicks
3. Do not smoke
Roshni Mahtani, Group CEO, theAsianparent
Maya Hari, Managing Director of Twitter APAC
Silvia Wetherell, Clinical Director, More Mindful
Duri Granziol, CEO, Mama's Choice
Nadine Yap, CPO, theAsianparent
Sarah Voon, Deputy Country Manager, theAsianparent
Grace Tan, Marketing Manager Malaysia (Malay)
Jatin, Finance and Commercial Lead for theAsianparent Group
Carla Perlas SVP, Content, theAsianparent
Meet Hope! Project Sidekicks Mascot!
Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.
Baby Kicks Counted
Start counting your baby's kicks today!
Baby Kick Counter Board
Covered By
Contact Us
Supporters
Corporates/Foundations
Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies
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theAsianparent
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Angel Hearts
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Babes
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Child Bereavement Support (Singapore)
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Doctor Anywhere
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Doctor on call
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Mamas Choice
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Pregnancy
Singapore -
Tony Tan Women
and Fetal Clinic -
Study Cat
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Speedoc
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Photobook
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Baby Loss
Awareness Week -
99.co
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Pillar & Co
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Seed Strategies
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Sunway
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ABS-CBN
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Gleneagles Hospital
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JD Central
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Bumda - RSIA Citra Ananda
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The Medical City
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Yesmom
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Bumrungrad Hospital
Testimonials
Doctors & Experts
Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.
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Dr Ahmad Rostam Md Zin
Consultation Liaison Psychiatrist
DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar -
Dr Tan Thiam Chye
Obstetrician and Gynaecologist/Editor-in-Chief
O&G Specialist Singapore/Pregnancy Singapore -
Dr Tony Tan
Consultant Obstetrician and Gynaecologist
Tony Tan Women and Fetal Clinic -
Dr Jasmine Yeo
Jasmine Yeo Principal Clinical and Counselling Psychologist
The Private Practice (Singapore) -
Dr Chex
Neurologist- Psychiatrist
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Dr Kristen
Obstetrics and Gynecology (OBGYN)
Providence Hospital and Metropolitan Medical Center -
Dr Jennifer Rose Francisco
Obstetrician Gynecologist
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Dr Ann Tan
Obstetrician, Gynaecologist & Fertility Specialist
Women Fertility & Fetal Centre -
Dr Wong Yen Shi
Obstetrician &Gynaecologist
Women Fertility & Fetal Centre -
Dr. Hasni Kemala Sari
Obstetrician & Gynaecologist
RSIA Bunda Citra Ananda Ciputat -
Dr. Prim
Specialist
Ladprao General Hospital -
Dr. Iris Anne C. Manalo
Obstetrician & Gynaecologist
The Medical City -
Dr. Lisa Chin
Obstetrician & Gynaecologist
Gleneagles Hospital, Singapore -
Dr. Watt Wing Fong
Obstetrician & Gynaecologist
Gleneagles Hospital, Singapore -
Dr. Fahir Khiard
Director, Medical Services
Speedoc -
Dr. Lee Keen Whye
Consultant, Obstetrician & Gynaecologist
Gleneagles Hospital, Singapore -
Dr. Navdeep Singh Pannu
Obstetrician & Gynaecologist, Fertility & Reproductive Medicine Specialist
DoctorOnCall
Council of Mums
Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.
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Deanna Lim
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Rosalind Ang
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Jolene Lai
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Nasreen
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Cheryl Guzman Ng
Ambassadors
Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.
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Alan Soon
Co-Founder & CEO of Splice Media
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Christine Ayroso
Head, Account Management of e27
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Darius Cheung
Founder & CEO of 99.co
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Dr Elaine Kim
Co-founder and CEO at Trehaus
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João Pedro Príncipe
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Maya Hari
Managing Director, Twitter APAC
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Mark Pemberton
Co-Founder & Co-CEO of StudyCat
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Puja Bharwani
Marketing & PR Director of Antler
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Stephanie Chai
CEO & Founder of The Luxe Nomad
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Silvia Wetherell
More Mindful
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Shao-Ning Huang
Founder/Chief Angel of AngelCentral
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Sumana Rajarethnam
ByteDance
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William Klippgen
Managing Director & Co-Founder of Cocoon Capital
Influencers
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Arisa Chow
Malaysia -
Azura Zainal
Malaysia -
Bernadette Zulueta
Philippines -
Charlene
Malaysia -
Dr. Gellina Maala MD
Philippines -
Daphne Iking
Malaysia -
Janelle Ferrer
Philippines -
Jane Surin
Singapore -
Jill Tan
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Janice Chian
Malaysia -
Ley Almeda
Philippines -
Nadia Fauzi
Malaysia -
Princess Velasco
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Rebecca Jo Rushdy
Malaysia -
Racheal Kwacz
Malaysia -
Sienny Yong
Malaysia -
Serena Choong
Malaysia
Research
The definition of stillbirth adopted by countries has ripple effects on parents who experience stillbirth. We hope for countries to adopt a wider definition of stillbirth (from 24 weeks of gestation instead of 28 weeks) as a progressive step towards supporting parents and see improvements in stillbirth healthcare. This wider definition will enable more parents to experience maternity benefits that are needed for their recovery process.