"Helping families have healthy pregnancies & babies
through stillbirth risk reduction"


“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. Every year, there are over 100,000 stillbirths in Southeast Asia. This means that every day, 287 families received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented. Launched in July 2020, Project Sidekicks aims to reduce the stillbirths in the region by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss. Adopting these actions can help reduce the risks of stillbirth by 30% to 50%. Help parents by being supportive, sharing your experiences and encouraging them to adopt these actions today!

1. Sleep on side

2. Count your kicks

3. Do not smoke

Hope Sidekick Mascot

Meet Hope! Project Sidekicks Mascot!

Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.


    Baby Kicks Counted

    Start counting your baby's kicks today!

    Covered By

    Contact Us



    Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
    Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies

    • theAsianparent
    • Angel Hearts
    • Babes
    • Child Bereavement Support (Singapore)
    • Doctor Anywhere
    • Doctor on call
    • Mamas Choice
    • Pregnancy
    • Tony Tan Women
      and Fetal Clinic
    • Study Cat
    • Speedoc
    • Photobook
    • Baby Loss
      Awareness Week
    • 99.co
    • Pillar & Co
    • Seed Strategies
    • Sunway
    • ABS-CBN
    • Gleneagles Hospital
    • JD Central
    • Bumda - RSIA Citra Ananda
    • The Medical City
    • Yesmom
    • Bumrungrad Hospital


    Doctors & Experts

    Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
    Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.

    • Dr Ahmad Rostam Md Zin

      Consultation Liaison Psychiatrist
      DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar

    • Dr Tan Thiam Chye

      Obstetrician and Gynaecologist/Editor-in-Chief
      O&G Specialist Singapore/Pregnancy Singapore

    • Dr Tony Tan

      Consultant Obstetrician and Gynaecologist
      Tony Tan Women and Fetal Clinic

    • Dr Jasmine Yeo

      Jasmine Yeo Principal Clinical and Counselling Psychologist
      The Private Practice (Singapore)

    • Dr Chex

      Neurologist- Psychiatrist

    • Dr Kristen

      Obstetrics and Gynecology (OBGYN)
      Providence Hospital and Metropolitan Medical Center

    • Dr Jennifer Rose Francisco

      Obstetrician Gynecologist

    • Dr Ann Tan

      Dr Ann Tan

      Obstetrician, Gynaecologist & Fertility Specialist
      Women Fertility & Fetal Centre

    • Dr Ann Tan

      Dr Wong Yen Shi

      Obstetrician &Gynaecologist
      Women Fertility & Fetal Centre

    • Dr. Hasni Kemala Sari

      Dr. Hasni Kemala Sari

      Obstetrician & Gynaecologist
      RSIA Bunda Citra Ananda Ciputat

    • Dr. Prim

      Dr. Prim

      Ladprao General Hospital

    • Dr. Iris Anne C. Manalo

      Dr. Iris Anne C. Manalo

      Obstetrician & Gynaecologist
      The Medical City

    • Dr. Lisa Chin

      Dr. Lisa Chin

      Obstetrician & Gynaecologist
      Gleneagles Hospital, Singapore

    • Dr. Watt Wing Fong

      Dr. Watt Wing Fong

      Obstetrician & Gynaecologist
      Gleneagles Hospital, Singapore

    • Dr. Fahir Khiard

      Dr. Fahir Khiard

      Director, Medical Services

    • Dr. Lee Keen Whye

      Dr. Lee Keen Whye

      Consultant, Obstetrician & Gynaecologist
      Gleneagles Hospital, Singapore

    • Dr. Navdeep Singh Pannu

      Dr. Navdeep Singh Pannu

      Obstetrician & Gynaecologist, Fertility & Reproductive Medicine Specialist

    Council of Mums

    Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
    Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.

    • Deanna Lim

    • Rosalind Ang

    • Jolene Lai

    • Nasreen


    • Cheryl Guzman Ng

      Cheryl Guzman Ng


    Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
    Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.

    • Alan Soon

      Alan Soon

      Co-Founder & CEO of Splice Media

    • Christine Ayroso

      Christine Ayroso

      Head, Account Management of e27

    • Darius Cheung

      Darius Cheung

      Founder & CEO of 99.co

    • Dr Elaine Kim

      Dr Elaine Kim

      Co-founder and CEO at Trehaus

    • João Pedro Príncipe

      João Pedro Príncipe

    • Maya Hari

      Maya Hari

      Managing Director, Twitter APAC

    • Mark Pemberton

      Mark Pemberton

      Co-Founder & Co-CEO of StudyCat

    • Puja Bharwani

      Puja Bharwani

      Marketing & PR Director of Antler

    • Stephanie Chai

      Stephanie Chai

      CEO & Founder of The Luxe Nomad

    • Silvia Wetherell

      Silvia Wetherell

      More Mindful

    • Shao-Ning Huang

      Shao-Ning Huang

      Founder/Chief Angel of AngelCentral

    • Sumana Rajarethnam

      Sumana Rajarethnam


    • William Klippgen

      William Klippgen

      Managing Director & Co-Founder of Cocoon Capital


    • Arisa Chow

      Arisa Chow

    • Azura Zainal

      Azura Zainal

    • Bernadette Zulueta

      Bernadette Zulueta

    • Charlene


    • Dr. Gellina Maala MD

      Dr. Gellina Maala MD

    • Daphne Iking

      Daphne Iking

    • Janelle Ferrer

      Janelle Ferrer

    • Jane Surin

      Jane Surin

    • Jill Tan

      Jill Tan

    • Janice Chian

      Janice Chian

    • Ley Almeda

      Ley Almeda

    • Nadia Fauzi

      Nadia Fauzi

    • Princess Velasco

      Princess Velasco

    • Rebecca Jo Rushdy

      Rebecca Jo Rushdy

    • Racheal Kwacz

      Racheal Kwacz

    • Sienny Yong

      Sienny Yong

    • Serena Choong

      Serena Choong


    The definition of stillbirth adopted by countries has ripple effects on parents who experience stillbirth. We hope for countries to adopt a wider definition of stillbirth (from 24 weeks of gestation instead of 28 weeks) as a progressive step towards supporting parents and see improvements in stillbirth healthcare. This wider definition will enable more parents to experience maternity benefits that are needed for their recovery process.