Help Families have Healthy Pregnancies & Babies
Sleep on side. Count your kicks. Do not smoke.


“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. In 2018 there were 105,000 stillbirths in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam alone. This means that every day, 286 families in these countries received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented.
Project Sidekicks aims to reduce the stillbirth rate in SEA by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.
Help parents and parents-to-be by being supportive, sharing your experiences and encouraging our 3 calls-to-action for all expecting mamas!

  • 1. Sleep on side
  • 2. Count your kicks
  • 3. Do not smoke

Roshni Mahtani, Group CEO, theAsianparent

Duri Granziol, CEO, Mama's Choice

Nadine Yap, CPO, theAsianparent

Sarah Voon, Deputy Country Manager, theAsianparent

Grace Tan, Marketing Manager Malaysia (Malay)

Maya Hari, Managing Director of Twitter APAC

Jatin, Finance and Commercial Lead for theAsianparent Group

Carla Perlas SVP, Content, theAsianparent

Silvia Wetherell, Clinical Director, More Mindful

Meet Hope! Project Sidekicks Mascot!

Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.


    Baby Kicks Counted

    Start counting your baby's kicks today!

    Contact Us



    Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
    Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies

    • theAsianparent
    • Angel Hearts
    • Babes
    • Child Bereavement Support (Singapore)
    • Doctor Anywhere
    • Doctor on call
    • Mamas Choice
    • Pregnancy
    • Tony Tan Women
      and Fetal Clinic
    • Study Cat
    • Speedoc
    • Photobook
    • Baby Loss
      Awareness Week
    • Pillar & Co
    • Seed Strategies
    • Sunway


    Doctors & Experts

    Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
    Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.

    • Dr Ahmad Rostam Md Zin

      Consultation Liaison Psychiatrist
      DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar

    • Dr Tan Thiam Chye

      Obstetrician and Gynaecologist/Editor-in-Chief
      O&G Specialist Singapore/Pregnancy Singapore

    • Dr Tony Tan

      Consultant Obstetrician and Gynaecologist
      Tony Tan Women and Fetal Clinic

    • Dr Jasmine Yeo

      Jasmine Yeo Principal Clinical and Counselling Psychologist
      The Private Practice (Singapore)

    • Dr Chex

      (Neurologist- Psychiatrist)

    • Dr Kristen

      Obstetrics and Gynecology (OBGYN))
      Providence Hospital and Metropolitan medical center

    • Dr Jennifer Rose

      Francisco Obstetrician Gynecologist

    • Dr Ann Tan

      Dr Ann Tan

      Obstetrician, Gynaecologist & Fertility Specialist
      Women Fertility & Fetal Centre

    • Dr Ann Tan

      Dr Wong Yen Shi

      Obstetrician &Gynaecologist
      Women Fertility & Fetal Centre

    Council of Mums

    Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
    Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.

    • Deanna Lim

    • Rosalind Ang

    • Jolene Lai

    • Nasreen


    • Cheryl Guzman Ng

      Cheryl Guzman Ng


    Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
    Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.

    • Alan Soon

      Alan Soon

      Co-Founder & CEO of Splice Media

    • Arisa Chow

      Arisa Chow

    • Christine Ayroso

      Christine Ayroso

      Head, Account Management of e27

    • Darius Cheung

      Darius Cheung

      Founder & CEO of

    • Dr Elaine Kim

      Dr Elaine Kim

      Co-founder and CEO at Trehaus

    • João Pedro Príncipe

      João Pedro Príncipe

    • Maya Hari

      Maya Hari

      Managing Director, Twitter APAC

    • Mark Pemberton

      Mark Pemberton

      Co-Founder & Co-CEO of StudyCat

    • Puja Bharwani

      Puja Bharwani

      Marketing & PR Director of Antler

    • Stephanie Chai

      Stephanie Chai

      CEO & Founder of The Luxe Nomad

    • Silvia Wetherell

      Silvia Wetherell

      More Mindful

    • William Klippgen

      William Klippgen

      Managing Director & Co-Founder of Cocoon Capital


    • Azura Zainal

      Azura Zainal

    • Bernadette Zulueta

      Bernadette Zulueta

    • Dr. Gellina Maala MD

      Dr. Gellina Maala MD

    • Daphne Iking

      Daphne Iking

    • Ley Almeda

      Ley Almeda

    • Janelle Ferrer

      Janelle Ferrer

    • Jill Tan

      Jill Tan

    • Princess Velasco

      Princess Velasco

    • Sienny Yong

      Sienny Yong

    • Jane Surin

      Jane Surin

    “I love you every day. And now I will miss you every day.” - Mitch Albom

    Healing after the loss of a baby takes a lot more than just time. It takes a lot of heart work. Take all the time you need to heal. As part of our Break the Silence call-to-action, we encourage you to post a memorial message and share your experience with other parents.