Help Families have Healthy Pregnancies & Babies
Sleep on side. Count your kicks. Do not smoke.
About
“We get by with a little help from our friends”
We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky.
In 2018 there were 105,000 stillbirths in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam alone. This means that every day, 286 families in these countries received the devastating news that their full-term baby was not alive.
However, a number of these losses can be prevented.
Project Sidekicks aims to reduce the stillbirth rate in SEA by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.
Help parents and parents-to-be by being supportive, sharing your experiences and encouraging our 3 calls-to-action for all expecting mamas!
- 1. Sleep on side
- 2. Count your kicks
- 3. Do not smoke
Roshni Mahtani, Group CEO, theAsianparent
Duri Granziol, CEO, Mama's Choice
Nadine Yap, CPO, theAsianparent
Sarah Voon, Deputy Country Manager, theAsianparent
Grace Tan, Marketing Manager Malaysia (Malay)
Maya Hari, Managing Director of Twitter APAC
Jatin, Finance and Commercial Lead for theAsianparent Group
Carla Perlas SVP, Content, theAsianparent
Silvia Wetherell, Clinical Director, More Mindful
Meet Hope! Project Sidekicks Mascot!
Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.
Baby Kicks Counted
Start counting your baby's kicks today!
Baby Kick Counter Board
Contact Us
Supporters
Corporates/Foundations
Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies
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theAsianparent
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Angel Hearts
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Babes
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Child Bereavement Support (Singapore)
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Doctor Anywhere
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Doctor on call
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Mamas Choice
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Pregnancy
Singapore -
Tony Tan Women
and Fetal Clinic -
Study Cat
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Speedoc
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Photobook
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Baby Loss
Awareness Week -
99.co
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Pillar & Co
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Seed Strategies
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Sunway
Testimonials
Doctors & Experts
Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.
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Dr Ahmad Rostam Md Zin
Consultation Liaison Psychiatrist
DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar -
Dr Tan Thiam Chye
Obstetrician and Gynaecologist/Editor-in-Chief
O&G Specialist Singapore/Pregnancy Singapore -
Dr Tony Tan
Consultant Obstetrician and Gynaecologist
Tony Tan Women and Fetal Clinic -
Dr Jasmine Yeo
Jasmine Yeo Principal Clinical and Counselling Psychologist
The Private Practice (Singapore) -
Dr Chex
(Neurologist- Psychiatrist)
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Dr Kristen
Obstetrics and Gynecology (OBGYN))
Providence Hospital and Metropolitan medical center -
Dr Jennifer Rose
Francisco Obstetrician Gynecologist
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Dr Ann Tan
Obstetrician, Gynaecologist & Fertility Specialist
Women Fertility & Fetal Centre -
Dr Wong Yen Shi
Obstetrician &Gynaecologist
Women Fertility & Fetal Centre
Council of Mums
Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.
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Deanna Lim
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Rosalind Ang
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Jolene Lai
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Nasreen
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Cheryl Guzman Ng
Ambassadors
Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.
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Alan Soon
Co-Founder & CEO of Splice Media
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Arisa Chow
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Christine Ayroso
Head, Account Management of e27
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Darius Cheung
Founder & CEO of 99.co
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Dr Elaine Kim
Co-founder and CEO at Trehaus
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João Pedro Príncipe
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Maya Hari
Managing Director, Twitter APAC
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Mark Pemberton
Co-Founder & Co-CEO of StudyCat
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Puja Bharwani
Marketing & PR Director of Antler
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Stephanie Chai
CEO & Founder of The Luxe Nomad
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Silvia Wetherell
More Mindful
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William Klippgen
Managing Director & Co-Founder of Cocoon Capital
Influencers
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Azura Zainal
Malaysia -
Bernadette Zulueta
Philippines -
Dr. Gellina Maala MD
Philippines -
Daphne Iking
Malaysia -
Ley Almeda
Philippines -
Janelle Ferrer
Philippines -
Jill Tan
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Princess Velasco
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Sienny Yong
Malaysia -
Jane Surin
Research
Events/Initiatives
“I love you every day. And now I will miss you every day.” - Mitch Albom
Healing after the loss of a baby takes a lot more than just time. It takes a lot of heart work. Take all the time you need to heal. As part of our Break the Silence call-to-action, we encourage you to post a memorial message and share your experience with other parents.