Help Families have Healthy Pregnancies & Babies
Sleep on side. Count your kicks. Do not smoke.

About

“We get by with a little help from our friends” We know that it takes a village to raise a child. But this support system should be present from the time that little heartbeat flickers to life. This village is needed even more when sometimes, that tiny flicker becomes a star in the sky. In 2018 there were 105,000 stillbirths in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam alone. This means that every day, 286 families in these countries received the devastating news that their full-term baby was not alive. However, a number of these losses can be prevented.
Project Sidekicks aims to reduce the stillbirth rate in SEA by 10% by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, giving up smoking and having a strong support system for both mums-to-be and parents who have suffered pregnancy loss. Help parents and parents-to-be by being supportive, sharing your experiences and encouraging our 3 calls-to-action for all expecting mamas!

1. Sleep on side
2. Count your kicks
3. Do not smoke

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Roshni Mahtani, Group CEO, theAsianparent

Duri Granziol, CEO, Mama's Choice

Nadine Yap, CPO, theAsianparent

Sarah Voon, Deputy Country Manager, theAsianparent

Grace Tan, Marketing Manager Malaysia (Malay)

Maya Hari, Managing Director of Twitter APAC

Jatin, Finance and Commercial Lead for theAsianparent Group

Meet Hope! Project Sidekicks Mascot!

Did you know a penguin symbolises community, togetherness and endurance through difficulties ? All the values we are encouraging in helping parents have healthy pregnancies.

Baby Kicks Counted

Start counting your baby's kicks today!

Baby Kick Counter Board

Most Recent Baby Kicks Tracked

Track your kicks here

Contact Us

[email protected]

Supporters

Corporates/Foundations

Do you have CSR programmes related to pregnancy/family/women, access to a fan base through your social media pages, access to a database of women or parents, or can help support contests with freebies?
Then you can support our project by sharing with YOUR community the content and features we have that focus on ensuring healthy pregnancies

theAsianparent
Angel Hearts
Babes
Child Bereavement Support (Singapore)
Doctor Anywhere
Doctor on call
Mamas Choice
Pregnancy
Singapore
Tony Tan Women
and Fetal Clinic
Study Cat
Speedoc
Photobook
Baby Loss
Awareness Week
99.co
Pillar & Co
Seed Strategies
Sunway

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Testimonials

Doctors & Experts

Do you belong to a clinic or hospital group, have expertise in obstetrics, women’s health, mental health, nutrition or any other field that supports healthy pregnancies? Do you have time to answer a few medical questions or attend webinars/events?
Then you can support our project by sharing your knowledge and experience with families, that that they can experience healthier pregnancies.

Dr Ahmad Rostam Md Zin

Consultation Liaison Psychiatrist
DoctorOnCall/Hospital Sultanah Bahiyah, Alor Setar
Dr Tan Thiam Chye

Obstetrician and Gynaecologist/Editor-in-Chief
O&G Specialist Singapore/Pregnancy Singapore
Dr Tony Tan

Consultant Obstetrician and Gynaecologist
Tony Tan Women and Fetal Clinic
Dr Jasmine Yeo

Jasmine Yeo Principal Clinical and Counselling Psychologist
The Private Practice (Singapore)
Dr Chex

(Neurologist- Psychiatrist)
Dr Kristen

Obstetrics and Gynecology (OBGYN))
Providence Hospital and Metropolitan medical center
Dr Jennifer Rose

Francisco Obstetrician Gynecologist

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Council of Mums

Are you a mum or parent who has experienced stillbirth or miscarriage, and are passionate about creating awareness about pregnancy loss? Do you want to help create a safe environment where families can discuss pregnancy loss without fear or judgment?
Then you can help proofread our content for sensitivity, or share your own experience to create awareness in the community about pregnancy loss.

Deanna Lim
Rosalind Ang
Jolene Lai
Nasreen

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Ambassadors

Are you a member of the general public and want to use your network, or your visibility, to help spread the word about our project, so that together, we can help reduce the rate of stillbirth by 10% in the next 3 years?
Then you can support our project by sharing information about Project Sidekicks - including our content and features on the app like the Kick Counter - with your network, so that families can experience healthier pregnancies.